Loyalty – loyalty to company, loyalty to work, honesty and trustworthiness

Diligent - diligent study, diligent working, sincere service

Endeavor - thinking hard, planning hard, working hard

Responsibility – create value for customers, create profits for the company, create a future for employees, create prosperity for the society

Excellence - provide first-class service to customers with first-class work attitude, first-class work level, first-class work performance

Strictly - strict is top priority, obeying discipline, objective and fair, obeying order

Standards–have rules to follow, clear responsibilities, clear processes, operational standards

Efficient – responsive, fast decision making, decisive execution, strive for excellence

Unity - taking care of the overall situation, sincere cooperation, gathering strength, and win-win development

Practical - seeking truth and being practical, improving efficiency, clear rewards and punishments, and cohesiveness

Enterprising - firm confidence, hard work, vigilant, innovation for development